{"id":3117,"date":"2019-03-15T10:57:31","date_gmt":"2019-03-15T09:57:31","guid":{"rendered":"https:\/\/www.holodia.com\/?page_id=3117"},"modified":"2020-04-30T16:06:10","modified_gmt":"2020-04-30T14:06:10","slug":"customer-story-gram-gym","status":"publish","type":"page","link":"https:\/\/www.holodia.com\/de\/why-holofit\/customer-story-gram-gym\/","title":{"rendered":"Customer story: GRAM Gym"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\"  style='background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row\"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-0 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\">@media only screen and (max-width:800px) {.fusion-title.fusion-title-1{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:40px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2><span style=\"font-weight: 400;\">HOLOFIT\u2019s engaging competitions meant higher member retention than ever before!<\/span><\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\"  style='background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row\"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-1 fusion-one-third fusion-column-first 1_3\"  style='margin-top:0px;margin-bottom:20px;width:33.33%;width:calc(33.33% - ( ( 4% ) * 0.3333 ) );margin-right: 4%;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo.jpg\" width=\"2942\" height=\"1425\" alt=\"GRAM Gym in Tokyo\" title=\"gram-gym-tokyo\" class=\"img-responsive wp-image-3118\" srcset=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-200x97.jpg 200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-400x194.jpg 400w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-600x291.jpg 600w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-800x387.jpg 800w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-1200x581.jpg 1200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo.jpg 2942w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><\/div><br>\n<br><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo.jpg\" width=\"1500\" height=\"1000\" alt=\"VR Fitness in GRAM Gym, Tokyo\" title=\"holofit-in-gram-gym-tokyo\" class=\"img-responsive wp-image-3119\" srcset=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-200x133.jpg 200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-400x267.jpg 400w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-600x400.jpg 600w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-800x533.jpg 800w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-1200x800.jpg 1200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_2_3 fusion-builder-column-2 fusion-two-third fusion-column-last 2_3\"  style='margin-top:0px;margin-bottom:20px;width:66.66%;width:calc(66.66% - ( ( 4% ) * 0.6666 ) );'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text fusion-no-small-visibility\"><p><span style=\"font-weight: 400;\">Gram gym, Tokyo is a high end gym in Tokyo city centre, with more than 4,000 members. They have added HOLOFIT to their cardio floor in February 2018 as monetization and retention tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone in the business can tell you that one of the major problems fitness centers face is member retention. The same was the case for our gym. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thinking about solving this issue, we decided to test whether better member engagement would positively affect member retention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To engage our members, we tapped into the competitive human nature. We started organizing small member competitions and people really did seem to like them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we realized that to truly take advantage of this potential, we needed something interesting enough for members to join, and something that they could do individually and whenever they wanted, as opposed to having to organize competitions where the number of members participating would be pretty low for obvious reasons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">HOLOFIT worked perfectly for us. We are using the screen at the reception area to show the leaderboard and weekly news, and we\u2019ve added another one at the HOLOFIT Innovation Zone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only are the members more engaged, but they are so excited that they gather and cheer each other on. I have the sense that our community is really starting to form! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Needless to say, our retention rates haven\u2019t been this high in a long time!<\/span><\/p>\n<p style=\"text-align: right;\">&#8211; <a href=\"https:\/\/www.facebook.com\/holodiavr\/\">GRAM Gym<\/a>, Tokyo<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\"  style='background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row\"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-3 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\">@media only screen and (max-width:800px) {.fusion-title.fusion-title-2{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:40px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2><span style=\"font-weight: 400;\">HOLOFIT\u2019s engaging competitions meant higher member retention than ever before!<\/span><\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\"  style='background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row\"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-4 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo.jpg\" width=\"2942\" height=\"1425\" alt=\"GRAM Gym in Tokyo\" title=\"gram-gym-tokyo\" class=\"img-responsive wp-image-3118\" srcset=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-200x97.jpg 200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-400x194.jpg 400w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-600x291.jpg 600w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-800x387.jpg 800w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo-1200x581.jpg 1200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/gram-gym-tokyo.jpg 2942w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-5 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">Gram gym, Tokyo is a high end gym in Tokyo city centre, with more than 4,000 members. They have added HOLOFIT to their cardio floor in February 2018 as monetization and retention tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone in the business can tell you that one of the major problems fitness centers face is member retention. The same was the case for our gym. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thinking about solving this issue, we decided to test whether better member engagement would positively affect member retention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To engage our members, we tapped into the competitive human nature. We started organizing small member competitions and people really did seem to like them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we realized that to truly take advantage of this potential, we needed something interesting enough for members to join, and something that they could do individually and whenever they wanted, as opposed to having to organize competitions where the number of members participating would be pretty low for obvious reasons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">HOLOFIT worked perfectly for us. We are using the screen at the reception area to show the leaderboard and weekly news, and we\u2019ve added another one at the HOLOFIT Innovation Zone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only are the members more engaged, but they are so excited that they gather and cheer each other on. I have the sense that our community is really starting to form! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Needless to say, our retention rates haven\u2019t been this high in a long time!<\/span><\/p>\n<p style=\"text-align: right;\">&#8211; <a href=\"https:\/\/www.facebook.com\/holodiavr\/\">GRAM Gym<\/a>, Tokyo<\/p>\n<\/div><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo.jpg\" width=\"1500\" height=\"1000\" alt=\"VR Fitness in GRAM Gym, Tokyo\" title=\"holofit-in-gram-gym-tokyo\" class=\"img-responsive wp-image-3119\" srcset=\"https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-200x133.jpg 200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-400x267.jpg 400w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-600x400.jpg 600w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-800x533.jpg 800w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo-1200x800.jpg 1200w, https:\/\/www.holodia.com\/wp-content\/uploads\/2019\/03\/holofit-in-gram-gym-tokyo.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":2335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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