{"id":3442,"date":"2019-10-07T10:03:22","date_gmt":"2019-10-07T08:03:22","guid":{"rendered":"https:\/\/www.holodia.com\/?p=3442"},"modified":"2021-03-09T11:47:50","modified_gmt":"2021-03-09T10:47:50","slug":"vr-fitness-the-key-to-attracting-new-customer-segments-for-fitness-centers","status":"publish","type":"post","link":"https:\/\/www.holodia.com\/fr\/vr-fitness-blog\/vr-fitness-the-key-to-attracting-new-customer-segments-for-fitness-centers\/","title":{"rendered":"VR Fitness The Key to Attracting New Customer Segments for Fitness Centers"},"content":{"rendered":"

The <\/span>fitness industry<\/span><\/a> worldwide has earned more than $80 billion in 2016, and revenue has only been on the increase since then. However, around 80% of people still don\u2019t have a gym membership!<\/span><\/p>\n

The larger portion of people choose not to exercise. The most widespread reasons are experiencing pain, lack of motivation and simple boredom.<\/span><\/p>\n

With the fitness industry only predicted to grow, tapping into this large market segment is what fitness businesses are trying to do, and we know the way to get there. Let us take you through it.\u00a0<\/span><\/p>\n

VR fitness is here.\u00a0<\/span><\/p>\n

VR fitness has been proven to lessen pain\u00a0<\/span><\/h2>\n

Feeling pain during exercising is definitely one of the most prevalent reasons people refuse to do it. We don\u2019t like doing things that hurt – plain and simple.\u00a0<\/span><\/p>\n

So, how do we make it hurt less? The same way you help a baby get a shot – distract them. With its immersive experiences, VR fitness actually lessens the perceived pain.\u00a0<\/span><\/p>\n

Research from University of Kent<\/span><\/a> found that using VR headsets while exercising can help reduce pain. The results of the study show a definitive decrease in the perception of pain and effort when using VR technology – so much so that the reported pain intensity was 10% lower and these people ended up exercising for two minutes longer until exhaustion.\u00a0<\/span><\/p>\n

Moreover, University of Georgia researchers have found that high-intensity cycling is less painful when combined with virtual reality<\/a>. In fact, the pain is as much as 12-13% lower than normally!<\/p>\n

People are so immersed in a whole other reality that their brain is tricked into thinking about something else and experiencing it, instead of simply focusing on the pain and wondering how many reps they still have left.\u00a0<\/span><\/p>\n

Gamification as a motivation tool in VR fitness<\/span><\/h2>\n

Remember when you first start exercising and expect to see the results any day now, but that\u2019s just not how it works? We\u2019ve all been there. That\u2019s when we need motivation.\u00a0<\/span><\/p>\n

VR fitness can actually increase motivation for people by implementing a game-like system of completing levels or getting awards, the so-called <\/span>gamification system<\/span><\/a>.\u00a0<\/span><\/p>\n

As humans, we all love the sense of achievement. And there\u2019s not many things that feel as good as accomplishing your own goals or beating your own records\u2026 Apart from beating someone else\u2019s record, that is. And if you manage to get a trophy for that – only the sky’s the limit.\u00a0<\/span><\/p>\n