After using HOLOFIT I wanted to create my own VR fitness gym. We are now scaling it to a full VR fitness chain.

Brain Storm VR Gym in Stockholm

If you asked people from my life to describe me in a couple of words, what they would probably say is fitness-obsessed entrepreneur. And I can’t deny any of it.

At one of my trips abroad, I had the chance to use HOLOFIT at a gym and I immediately realized the potential that this innovative platform could have in the Swedish market.

When I got back home I started brainstorming ways to introduce HOLOFIT to our local gyms, and then this grand idea hit me –

I should develop a whole new concept out of it and create my own VR gym space.

First, I contacted and visited other Holodia customers and talked to them. I wanted to hear their stories before throwing myself into this. Then, I investigated the competition.

I decided to try HOLOFIT out. I took a couple of the machines and invited everyone I knew, from children to grandmas, to test it out. And they all loved it.

The best part is that I managed to connect two things I am really passionate about.

My first VR fitness club is opening in May, followed by another two in June and July. We’ve already pre-booked sessions for almost of the summer.

– Jonas Bergstrom, Brain Storm Reality

After using HOLOFIT I wanted to create my own VR fitness gym. We are now scaling it to a full VR fitness chain.

Brain Storm VR Gym in Stockholm

If you asked people from my life to describe me in a couple of words, what they would probably say is fitness-obsessed entrepreneur. And I can’t deny any of it.

At one of my trips abroad, I had the chance to use HOLOFIT at a gym and I immediately realized the potential that this innovative platform could have in the Swedish market.

When I got back home I started brainstorming ways to introduce HOLOFIT to our local gyms, and then this grand idea hit me –

I should develop a whole new concept out of it and create my own VR gym space.

First, I contacted and visited other Holodia customers and talked to them. I wanted to hear their stories before throwing myself into this. Then, I investigated the competition.

I decided to try HOLOFIT out. I took a couple of the machines and invited everyone I knew, from children to grandmas, to test it out. And they all loved it.

The best part is that I managed to connect two things I am really passionate about.

My first VR fitness club is opening in May, followed by another two in June and July. We’ve already pre-booked sessions for almost of the summer.

– Jonas Bergstrom, Brain Storm Reality